Inside NRF Big Show 2025: What Actually Changed for Retail
As a retailer, when it comes to the month of January, there is only one thing on your mind – that’s Javits Center with thousands of people who want to know what the future of the industry will be all about. NRF Big Show 2025 came true to its word once again this year. And anyone who had been to the show floor or attended one of the keynote addresses would have surely realized the same thing that everyone else did – AI is no longer a buzzword. It has become the new normal for retailers everywhere. AI Stopped Being a Side Project For a while, AI at retail conferences meant a pilot program somewhere — a chatbot on a website, maybe a recommendation widget. That era is over. Nobody on stage this year was debating whether to adopt AI. The conversations had already moved on to the harder question: how do you roll it out across merchandising, inventory, customer service, and marketing without everything falling apart? Joe Dela Cruz , who's been coming to NRF for more than a decade in va...