Retail

  I’m a creature of habit. I wear only a few outfits on rotation (although you’d never know it from my jam-packed closet) and purchase roughly the same groceries week after week. However, last month I decided to branch out a bit and did something  outrageous : I bought a new flavor of yogurt. Insignificant and, frankly, ridiculous as that purchase may seem, that one change in my routine completely altered my week. Here’s why: The second I took a bite, I was instantly transported to a different time. It was a flavor I hadn’t tasted in over 20 years, since the nineties, although I couldn’t pinpoint what it was. The yogurt was shockingly tangy, too sweet, and absolutely disgusting—I would normally have wanted to spit it out immediately. But it was familiar in an almost comforting way. After a few days of frantic Google searching—yes, days. I couldn’t let it go—I finally pinpointed the flavor. It tasted exactly like a yogurty treat with sprinkles able to change color, a favorite from my ch

  Sophelle’s    ECommerce Personalization Services power dozens of leading retailer and DTC brands, processing over $3 billion in GMV. Sophelle’s experts use many leading personalization software solutions including Monetate, Dynamic Yield, VWO, and more. Sophelle runs more tests, learns more, creates better customer experiences, and drives better results for our clients.   Strategy Sophelle’s Ecommerce personalization experts work closely with clients to develop a comprehensive strategic plan to deliver on ecommerce goals – maximizing engagement, conversion, and revenue. Sophelle’s strategies take a holistic view and work to leverage key touchpoints with hyper-targeted recommendations, content, and promotions. Testing Sophelle leverages best-in-class personalization software solutions, including Monetate, Dynamic Yield, and VWO to run thousands of tests. We optimize experiences across multiple touchpoints, including mobile, tablet, and desktops on websites, apps, email, an

  eCommerce personalization  is quickly becoming the single most important sales tactic for digital retailers. By providing customers with personalized experiences, retailers are building stronger relationships, increasing customer loyalty, and driving revenue growth.  In fact,  McKinsey  research shows that “personalization most often drives 10 to 15 percent revenue lift (with company-specific lift spanning 5 to 25 percent, driven by sector and ability to execute).” This goes to show that retailers investing in personalization solutions are leveraging greater success while others are falling behind. Don’t miss out on this opportunity to scale. Let’s explore how ecommerce personalization  drives revenue growth  and why it’s become a vital aspect of the digital shopping experience.  What is eCommerce Personalization? eCommerce personalization is all about tailoring the online shopping experience to customers’ individual needs and preferences. This can include personalized product recomm

  In the world of ecommerce, personalization services are becoming increasingly popular. With the ability to customize products and services to the individual customer, ecommerce personalization services are helping businesses reach new heights. In this blog, we’ll discuss how ecommerce personalization services can help your business grow. What are Ecommerce Personalization Services? Ecommerce personalization services   provide businesses with the ability to tailor products and services to individual customer preferences. By leveraging customer data, businesses can provide customized experiences that meet the needs and wants of their customers. This can include product recommendations, targeted promotions, and even personalized emails. How Can Ecommerce Personalization Services Help Your Business Grow? There are several ways that ecommerce personalization services can help your business grow. Here are a few of the key benefits: 1. Increased Customer Engagement: By offering