Strategizing for Retail’s Biggest Show
With over 500 exhibitors and 33,000 attendees to navigate through, The NRF BIG Show can be a challenge for even the most seasoned retail strategy executive. If 2017 sees your IT stack growing and changing, we've got the top tips for making the show work for you. In the past several years, the BIG show has changed dramatically. Once held in a hotel ballroom, it has grown to take up both floors of the Jacob Javits Center, as well as many parties and events throughout the city. The show has even taken on a weekend start date to give retailers and suppliers even more time to meet and greet on the show floor. But if you think simply “walking the floor” at retail's biggest show will help you solve your next retail challenge, think again. Create Your Own Dossier With the average appointment lasting no longer than fifteen minutes, introductions and small talk simply won't do. Take a pointer from the pros and create your very own “client dossier.” This simple introduction document