Retail

  Sophelle is a top-notch consultancy firm that specializes in the retail and DTC market segments with a focus on guiding companies to strategy, technology solutions selection & vendors, implementation, and optimization. Sophelle is rich in experience and includes a group of professionals to address the possibility to provide the whole ranging of services and products for the difficulty of retail companies. Whether your interest involves using your ecommerce site, refocusing your retail systems or just keen on being on the winning side in the cut throat retail market, Sophelle is with you. Enhance Your Industry Knowledge by Attending Retail Trade Shows Attending retail trade shows can significantly enhance your understanding of industry trends and innovations. These events offer a platform to network with industry leaders, discover cutting-edge technologies, and gain insights that can drive your business forward. Participating in such trade shows allows retailers to stay updated o

  The unique shopping habits of different generations are driving profound change in retail. Young generations—from Millennials to Gen Z to the emerging Gen Alpha—bring distinct preferences and behaviors to the retail landscape, compelling retailers to adapt to meet their needs. Each generation also feels differently about the changes in retail, influenced by their own life experiences .   Millennials: Established and Purpose-Driven Shoppers Born between 1981 and 1996, Millennials are characterized by their established careers and greater spending power. Their shopping habits reflect their diverse needs as they navigate major life milestones such as marriage, homeownership, and parenthood. According to Attentive’s recent article, This Is How Millennials and Gen Z Are Shopping in 2024, Millennials “are nearly as likely to make an impulse purchase on their phone (48%) as they are in-store (49%).”​ This generation values convenience and personalization, often using mobile devices to s