Retail Omnichannel strategy

Success in retail today is about innovation through retail omnichannel strategy – new channels, new capabilities, new processes, and new business models. Gone are the days when customers sought comfort in the familiar. Customers today demand change, compelling experiences that excites them, and the ability to shop when they want, how they want, and where they want. Retailers need innovation to meet their customers’ growing demands. Sophelle delivers that retail innovation. Customers are drawn to experiences. Whether they’re shopping in-store, online, or buying online and picking up in-store (BOPIS), they want authentic, customized service that fulfills their needs. The key to providing an omnichannel experience is real-time data that provides insight into what your customers want when they are looking for it.