Omnichannel strategy

To meet customers’ always on demands, winning retailers are transforming their business with an omnichannel strategy. Sophelle’s retail consultants work closely with clients to uncover new opportunities and create cost-effective, high-performing retail strategies tailored to each business, enhancing all channels by making them appear as one, unified brand. Sophelle helps retailers create compelling customer experiences in stores, online and throughout the customer journey. Data is becoming increasingly important in the delivery of optimum customer experiences.

Data on each customer should be collected throughout the customer’s lifecycle with an organization, in order to learn his or her preferences. By analyzing this data and using it in real-time when interacting with the customer, organizations can begin to deliver truly personalized experiences. In order to best leverage data, it needs to be clean. For example, customers who share the same first and last name should still be easily identifiable through other markers such as their email addresses.By acquiring and analyzing data about customers during their interactions with a brand, organizations can begin to understand how the customer’s journey impacts key omnichannel strategies and tactics in comparison to the identified customer journey.