Why Every Digital Retailer Needs eCommerce Personalization

 

eCommerce personalization is quickly becoming the single most important sales tactic for digital retailers. By providing customers with personalized experiences, retailers are building stronger relationships, increasing customer loyalty, and driving revenue growth. 

In fact, McKinsey research shows that “personalization most often drives 10 to 15 percent revenue lift (with company-specific lift spanning 5 to 25 percent, driven by sector and ability to execute).” This goes to show that retailers investing in personalization solutions are leveraging greater success while others are falling behind.

Don’t miss out on this opportunity to scale. Let’s explore how ecommerce personalization drives revenue growth and why it’s become a vital aspect of the digital shopping experience. 

What is eCommerce Personalization?

eCommerce personalization is all about tailoring the online shopping experience to customers’ individual needs and preferences. This can include personalized product recommendations, targeted marketing messages, and customized website experiences based on a customer’s browsing and purchase history.

One key benefit of ecommerce personalization is that it helps businesses build stronger relationships with their customers. By providing shoppers with personalized experiences, retailers demonstrate that they understand consumers’ tastes and are committed to providing them with the best possible experience. This fosters trust and loyalty, which in turn translates to higher customer retention rates and increased customer lifetime value.

Another benefit is that ecommerce personalization can dramatically increase sales and revenue. Customers are far more likely to make a purchase when they’re shown personalized product recommendations and marketing messages. Recent studies show that personalized product recommendations can increase conversion rates by 320%. We’ve delivered to our clients even better results – as high as 724%.

How eCommerce Personalization Drives Revenue Growth

There are several ways ecommerce personalization drives revenue growth for retailers:

• Increases engagement. By personalizing shopping experiences, retailers encourage customers to spend more time on their websites, browsing products they may not have discovered on their own. After all, the longer customers stay on a website, the likelier they’ll make a purchase.
• Enhances conversion rate. Personalized product recommendations and marketing messages help customers search for products faster and more efficiently. Using data analytics and machine learning algorithms, retailers can provide recommendations, targeted promotions, and relevant content, creating a more engaging and satisfying shopping experience that converts.
• Improves consumer satisfaction. The return process is an integral part of the customer experience and can significantly impact customer satisfaction and loyalty. Retailers can reduce the likelihood of returns and complaints by tailoring shopping experiences to their customers. Retailers can imporve customer satisfaction by personalizing the return process, offering a higher level of service to better customers. 

In today’s competitive ecommerce landscape, personalization has become a key differentiator for retail success. With the right tools and strategies in place, retailers can leverage ecommerce personalization to drive impressive double-digit revenue lifts. 

Sophelle’s personalization experts work closely with our clients to develop a comprehensive strategic plan to deliver on ecommerce goals and maximize engagement, conversion, and revenue. Sophelle’s strategies take a holistic view and work to leverage key touchpoints with hyper-targeted recommendations, content, and promotions.