Posts

Retail webinars

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A retail webinars is an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers via the Internet. A webinar also allows the hosting organization/company to interact with an audience.  The primary purpose of a webinar is to present a topic that is engaging, relevant and informative to others; however, some presenters may use webinars to network or promote a product by following up on participants through surveys, polling, email or questions that further additional collaboration. A webinar is an engaging online event where a speaker, or small group of speakers, deliver a presentation to a large audience who participate by submitting questions, responding to polls and using other available interactive tools.

Retail Omnichannel strategy

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Success in retail today is about innovation through  retail omnichannel strategy  – new channels, new capabilities, new processes, and new business models. Gone are the days when customers sought comfort in the familiar. Customers today demand change, compelling experiences that excites them, and the ability to shop when they want, how they want, and where they want. Retailers need innovation to meet their customers’ growing demands. Sophelle delivers that retail innovation. Customers are drawn to experiences. Whether they’re shopping in-store, online, or buying online and picking up in-store (BOPIS), they want authentic, customized service that fulfills their needs. The key to providing an omnichannel experience is real-time data that provides insight into what your customers want when they are looking for it.

Retail Glossary

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  Retailers can benefit from knowing who is doing well and who isn’t. Sophelle can help. Check out the year-over-year sales for over 200 retailers. To see the successes and challenges of the retail industry, check out our Retail Sales Tracker.   Retail is changing at a rapid pace and successful retailers are changing the quickest. Innovation requires learning so we track over 70 retail trade shows that are a great place to learn.  Visit our Retail Trade Show list   the latest updates including those that have been rescheduled due to the COVID-19 quarantine. In stores and on the sales floor, high tech tools help balance inventory assortments, manage ordering and track pricing. Customer tracking tools increase customer satisfaction and promote loyalty by enhancing shoppers' in-store experience. Success in retail today is about innovation through omnichannel strategy – new channels, new capabilities, new processes, and new business models. Keep up with the ev...

Retail industry blogs

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  Retail companies spend all day collecting data. You might not even realize how much data your company retains. Every interaction within the retail space, be it business transactions, social media interactions, or machine data communication, is recorded in some way. For starters, you have to come up with a place to store this information, which will cost your business money. In addition, your analyzing technologies spend all of their time going through pages of machine-to-machine communications to come up with a pattern that you can actually use.   When it comes to  retail industry blogs , retailers understand that there is no ‘one size’ fits all technology platform. With hundreds of technologies across each and every processor silo plus thousands of integrator, the selection process can easily become overwhelming for even the most seasoned retail executive. That’s why Sophelle offers technology selection services across Stores, Digital, Supply Chain and the Back En...

Technology strategies for retail

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 In stores and on the sales floor, high tech tools help balance inventory assortments, manage ordering and track pricing. Customer tracking tools increase customer satisfaction and promote loyalty by enhancing shoppers' in-store experience. Success in technology strategies for retail today is about innovation through omnichannel strategy – new channels, new capabilities, new processes, and new business models. Gone are the days when customers sought comfort in the familiar. Customers today demand change, compelling experiences that excites them, and the ability to shop when they want, how they want, and where they want. Retailers need innovation to meet their customers’ growing demands. Sophelle delivers that retail innovation. Retail success is about creating a compelling customer experience and today it takes innovation to be compelling. Sophelle is a management and technology consultancy focused on retail. Over our 20+ years we’ve helped hundreds of leading retailers ...